YULIA DIJKSTRA
I TURN GOOD PRODUCTS INTO AN OBVIOUS CHOICE
ABOUT ME
Hi, it's Yulia Dijkstra - your marketing consultant
I am an international Growth & Marketing Professional with over 10 years of experience in building brand awareness, marketing & content strategies for boutique brands in Europe.
I grow brands by bringing clarity and structure to their marketing channels, and by making sure every channel clearly communicates what they sell, why it matters, and why customers should want it.
What else? I make it easy to buy from you.
(Yes, that means I am fixing your conversion rates.)
EXPERIENCE
2012-2025 Marketing experience in different industries
Food and nutrition
I led marketing for an award-winning craft chocolate brand from Amsterdam - Carambole Chocolate.
In 11 months, I brought in:
🔹 ⬆️ 134% in revenue
🔹 ⬆️ 70% in orders
🔹 ⬆️ 37% in average order value
🔹 ⬆️ 50% in visit-to-purchase conversion rate year-on-year.
Travel and leisure
I built data-backed, locally relevant campaigns for trivago, coordinated marketing efforts across teams, and co-managed high-impact media productions—including the brand’s most successful “Mr. trivago” TV ads.
Sports / Technologies
Led a marketing team for one of Urban Sports Club Group products. Increased conversion into signups by 30%.
Developed and executed its marketing strategy with focus on growth during the pandemic. It resulted in 220% signup increase.
Beauty and wellness
Improved customer retention for Salonized brand by 10% by identifying root causes of losing customers and introducing prevention mechanisms.
TESTIMONIALS
Read what my clients are saying